Eric Lippens

CEO, No Nonsense Marketing

Eric believes strongly that online en offline marketing suits each other like gin and tonic.  He aims at developing fluent marketings stories in a no nonsense way! And therefore he developed a way of shaping teams in to digitalisation…. In fact, digitalisation doesn’t exist! It is just doing marketing in a new way of working.   And it starts within the teams.  

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People Driven Change delivers customer centric Campaigns

Everybody’s talking about customer journeys and how perfect they should be for the customer.  And every company realises that it should be a perfect customer journey… But how come that only a few companies can manage a customer journey that is valuable for your customer?  And does 1 customer journey fits all customers?

Most companies does not succeed due to it’s organisation based silo’s, due to personal ego’s and fear of change.
We developed in cooperation with Google a unique way of changing the behaviour of organisations in order to get ready to develop the right customer journeys: People Driven Change!

With People Driven Change you can overwin the barriers of towards a customer centric organisation… and start with data driven campaigns who are succesfull.

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